In public speaking, you often hear that you should include both facts and emotions (storytelling) in your speeches. To appeal to different types of personalities. But don’t facts also trigger emotions? “Today will be the hottest day of the year” might trigger joy in some listeners because they want to spend the afternoon at the beach. Others are not so happy about it because they have to work outside. So does a fact create its own story with each person in the audience as the protagonist? Wouldn’t it be much more difficult for us as speakers to control these individual stories to trigger the emotional response we intend?
